✅ 1. Keywords
What it means:
These are the words or phrases that people type in Google when they search for something.
Why it’s important:
You must include the right keywords in your website content to make sure search engines understand what your site is about.
Example:
If your site teaches SEO, use keywords like “learn SEO online”, “SEO course free”, etc.
✅ 2. Meta Tags (Title & Description)
What it means:
Meta tags are small pieces of text that describe your webpage to search engines. They are not visible on the page itself but appear in search results.
Why it’s important:
Well-written meta titles and descriptions increase your click-through rate (CTR) and help Google understand the page content.
Example:
htmlCopyEdit<title>Best Digital Marketing Course - Guidance24.in</title>
<meta name="description" content="Join the top-rated digital marketing course online and become SEO expert. Free demo available.">
✅ 3. Quality Content
What it means:
Content that is original, informative, and useful to your audience.
Why it’s important:
Google ranks websites higher that provide valuable answers to users’ queries.
Tip:
Use blogs, videos, FAQs, and guides that solve problems or educate readers.
✅ 4. Backlinks
What it means:
These are links from other websites pointing to your website.
Why it’s important:
Backlinks act like “votes” for your website’s credibility. The more quality backlinks you have, the more Google trusts your site.
Example:
If a popular website mentions and links to your blog post, it improves your SEO ranking.
✅ 5. Mobile-Friendly Design
What it means:
Your website should look and work perfectly on mobile devices like smartphones and tablets.
Why it’s important:
More than 70% of searches come from mobiles. Google prioritizes mobile-first indexing, so non-mobile-friendly sites are ranked lower.
Tip:
Use responsive design that automatically adjusts layout based on device size.
✅ 6. Page Speed
What it means:
How quickly your web pages load for users.
Why it’s important:
Slow websites frustrate visitors and lead to higher bounce rates. Google prefers fast-loading websites.
Tip:
Compress images, use caching, and avoid unnecessary scripts to improve speed.
✅ 7. Secure Website (HTTPS)
What it means:
HTTPS means your site is protected by an SSL certificate, which ensures encrypted and secure data exchange.
Why it’s important:
Google marks non-HTTPS websites as “Not Secure”, and may lower their rankings.