Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.
Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list?
Let’s take a look at the top five SEO lead generation tools and how